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ALESSANDRA AMBROSIO CREATING HER OWN FASHION BRAND

Tuesday, February 05, 2013 - Supermodel Alessandra Ambrosio is launching her own fashion label.

The Brazilian beauty has teamed up with American label Cherokee to create

her Ale by Alessandra range, which will feature a collection of casual and

formalwear for women.

The Victoria's Secret star insists she will still strut her stuff on the runway, but will be concentrating on the business side of the fashion industry in the future.

She tells Wwd, "this is not a hobby for me. I've been a fashion model for

15 years and designing is just an extension of my career. I still plan on modeling lingerie, but at the same time this is a business transition that

I plan to have around for a long time.

"I know what I like and what I want to see. I want to be satisfied just as much as the customer. I'm creating a brand that's everything I am passionate about and have experience in, from growing up in Brazil, traveling around the world and moving (to America) five years ago."

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