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Famous Players, Canada's Top Grossing Movie Chain, Expands Online Ticketing Service in North America By Joining, AMC Entertainment, National Amusements and CBS in

(Toronto, ONT and Boca Raton, FL - March 29, 2000) – announced today that Famous Players Inc., Canada's top grossing theatrical exhibitor, has become a partner in the joint venture to provide online movie ticketing. The announcement was made jointly by John Bailey, President of Famous Players Inc., Mitchell Rubenstein, Chairman and CEO of, Inc. (Nasdaq: HOLL), Peter Brown, Chairman and CEO of AMC Entertainment Inc. (AMEX: AEN), and Shari E. Redstone, President of National Amusements. With the addition of Famous Players, has now secured three of the top grossing theatrical exhibitors in both the U.S. and Canada as charter members of the service. users will be able to purchase tickets for partnering theatres across Canada and the United States, covering the top ten major U.S. markets and more. plans to launch Memorial Day Weekend in the U.S., and is open to all exhibitors seeking Internet ticketing. will create a Canadian specific site offering a host of specific services in both French and English. "We have built our success as the longest operating exhibitor in Canada, and one of the original pioneering companies in this industry, by understanding and paying special attention to the tastes and preferences of Canadian moviegoers," explained John Bailey, president of Famous Players. "As the only site dedicated to Canada's diverse and multi-lingual audiences with a dedicated Canadian service, will easily become Canada's one-stop destination on the web for tickets, news and information about film and entertainment."

"The addition of Famous Players to the family extends the overall reach of the Company into the major Canadian markets.'s online ticketing service will be available to moviegoers throughout most major markets in the U.S. and Canada," said Mitchell Rubenstein. "We believe this new service will add great value in customer service for theatre exhibitors."

Famous Players, National Amusements and AMC theatres will provide extensive in-theater promotional advertising for through on-screen and in-lobby marketing programs and through each company's respective web sites. will employ the latest technology for maintaining data security and will offer the customer the option of having act as a "personal shopper" for customers, recommending movies and products to suit each customer's personal preferences. owns both the and URLs to ensure that moviegoers can easily locate the site. Access to the site will also be available via Famous Players' existing sites, including and

The Company recently signed an agreement in principle for CBS to receive a 5% ownership position in, Inc. Under terms of the agreement, will receive $25 million of CBS promotion across the full range of CBS media properties. Completion of this transaction is subject to execution of a definitive agreement, customary closing conditions, and approvals by the companies' boards of directors.

About Famous Players Inc.
In its 80th year, Famous Players is the market leader in new motion picture exhibition in Canada. With superior technology and guest services, the company operates 108 locations with 804 screens nationally. With headquarters in Toronto, Famous Players is a business unit of Paramount Pictures, a wholly owned subsidiary of Viacom Inc. (NYSE - VIA).

About is the dedicated Internet site for the online sale of movie tickets, with additional content to assist users with their moviegoing plans. The web site is scheduled to launch Memorial Day weekend in the U.S.

The matters discussed herein that are forward-looking statements are based on current management expectations that involve risks and uncertainties that may result in such expectations not being realized. These forward-looking statements generally can be identified as such because the context of the statement include words such as we "believe," "expect," "anticipate" or other words of similar import. Similarly, statements herein that describe our objectives, plans or goals also are forward-looking statements. Potential risks and uncertainties include, but are not limited to; the risks described in, Inc.'s, AMC Entertainment Inc.'s and National Amusements, Inc.'s filings with the Securities and Exchange Commission.


Maureen Squillace, Inc.
(310) 586-2077
[email protected]

Joanne Fraser
Famous Players Inc.
(416) 969-6525

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