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MOVIETICKETS.COM DIALS UP NEW WAY TO BUY TICKETS—MOVIEGOERS CAN NOW ORDER MOVIE TICKETS THROUGH BOTH PHONE AND ONLINE SERVICE

Worldwide Movie Ticketing Provider Partners with Apptera to Offer Voice–Activated Telephone Ticketing Service and Unique Advertising Platform

(Los Angeles, CA – July 26, 2007) – MovieTickets.com (www.movietickets.com), the world's most powerful Internet movie ticketing service, has extended its online services to the phone by offering domestic movie-goers the option to hear movie showtimes and easily purchase advance tickets by calling toll free at 1-877-789-MOVIE. MovieTickets.com selected Apptera to automate the new phone-based movie ticket service as well as provide a unique advertising platform.

Powered by Apptera’s MobileAd Technology, the service also enables businesses – including local merchants – to customize advertisements that target this highly-coveted movie-going audience during the call flow.

“Providing moviegoers a phone service is a natural addition for us. It’s in the best interest of our customers to be offered multiple options when planning their movie-going experience,” said Joel Cohen, Executive Vice President and General Manager, MovieTickets.com. “Apptera’s cutting-edge automated voice solution blends well with our successful online and mobile efforts.”

The new MovieTickets.com phone service invites callers to experience the ease and attractiveness of a completely automated voice solution. And by combining the ability to automate the process of selling tickets, with the ability to direct market to moviegoers, MovieTickets.com has also developed a new revenue stream.

With Apptera’s “In-Call” advertising, local merchants now have the option to create and distribute an audio ad promoting their business directly over the phone to consumers. Apptera’s state-of-the-art voice search solution also invites consumers all over the country to program (877) 789-MOVIE into a speed-dial button on their cell phone to access movie information anytime or anywhere.

“MovieTickets.com is offering a terrific service to consumers that want movie information on-the-go,” said Marketta Silvera, CEO of Apptera. “Customers will benefit from the easy to use and efficient new service and welcome a relevant promotion from a merchant near their theater. Advertisers have the opportunity to reach out to movie-goers at the very moment when they are ready to take advantage of a targeted promotion.”

To provide an enhanced entertainment experience, MovieTickets.com will only play relevant ads, specific to the caller and location of the theater. Advertisers or their representatives who are interested in reaching these movie-goers can visit www.apptera.com/xchange/mtc to compose their ad.

About Apptera
Apptera provides technology for mobile advertising, search & commerce. This technology helps companies increase revenues through ad-serving capabilities and campaign management solutions. The services are provided In-Call – at the exact moment a consumer is interacting with a business over the phone. Dozens of companies have adopted Apptera's technology and through these customers, more than 1,800 businesses in the communications, retail and financial industries use Apptera's award-winning solutions. Founded in 2001, Apptera is a privately held Silicon Valley-based technology company funded by leading venture capital firms. For additional information, visit www.apptera.com.

Apptera, the Apptera logo, and MobileAd Manager are registered trademarks, service marks or trademarks of Apptera in the United States and other countries. All other company names or product names may be the trademarks of their respective owners.

MovieTickets.com exhibitors currently include:
Academy 8 Theaters (P & G Theaters), Access Digital Theatres, All Star Entertainment, AMC Theatres, Amherst Cinema Art Center, Arena Grand Theatre (Columbus Hospitality), Ashbrie Cinemas, Atlantic Theaters (Movies at Midway), Atlas Cinemas, Brooklyn Academy of Music, Bryn Mawr Movie Theatre Co., Camera Cinemas, Celebrity Theatres, Channelside Cinemas, Cinefe’ 8,Cinema Centers, Cinema Four-Quad (Quad Cinema), Cinemagic Movies, Cinemagic Theatres (MN), Cinemall, Cineplex Odeon, Classic Cinemas, Clearview Cinemas, Cleveland Cinemas, Consolidated Theatres, Cornelius Cinemas, Crown Theatres, Dickinson Theatres, Drexel Theatres, Eastern Shores (O’Neil Theaters NE), Emagine Entertainment (Cinema Hollywood), Entertainment Retail (Hollywood Hits), Elvis Cinemas, Famous Players, Film Forum, Fine Arts Theatre - Beverly Hills, Fox Bay Cinema Grill, Foxmoor Movies, Galaxy Cinemas (Canada), Galaxy Cinemas (GA), Greater Huntington Theatres, Greenville Cinemas (Camelot Cinemas), Hallett Cinemas, Harkins Theatres, HLB Entertainment, Hollywood Cinema 9, Hollywood Premier Cinemas, IFC Center, Kew Gardens (and Cobble Hill), Krikorian Premiere Theatres, Landmark Theatres, M Park 4, Main Street Cinemas, Malco Theatres, Mann Theatres , Marcus Theatres, Marquee Cinemas, Metropolitan Theatres, Mission Grove Theaters, MJR Theatres, MnM Theatres, MovieMax Theatres, NAOS Entertainment, Narberth Theatre, National Amusements, Nelsonville Movies 10, North American Cinema, Oasis Cinema, Omniplex Theatre Group, O'Neil Theatres (Louisiana), Pacific Theatres, Paris Theater, Penn Cinema, Phoenix Theatres (MI), Phoenix Theatres (TN), Pickwick Theatres, Premiere Cinemas, Rail Road Square Cinema, Rave Motion Pictures, Reading Cinemas USA (City Cinemas, Angelika), Rio Entertainment, Riviera Cinemas, Roxy Theatres, Sayville Theatre, Scotiabank Theatres, Sea Turtle Cinemas, Silver Screen Cinemas, Spotlight Theatres, Star Vu Drive-In, Studio Movie Grill, Sunrise Cinemas, Tango Theaters, Trans-Lux Cinemas, UltraStar Cinemas, Village Theaters, Watson Theatre, Wellfleet Cinemas, and Westates Theatres.

About MovieTickets.com
MovieTickets.com, the most powerful Internet movie ticketing service, provides consumers with the ease of a virtual box office from the convenience of their home or office. Formed in 2000, MovieTickets.com is a joint venture between AMC Entertainment, Hollywood Media Corp. (NASDAQ: HOLL), National Amusements, Famous Players, Marcus Theatres (NYSE: MCS), Viacom (NYSE: VIA), and America Online, and leverages the collective exhibitor expertise to deliver consumers a premium movie ticketing experience. MovieTickets.com enables consumers to buy tickets online for movie screens across the United States, Canada and the U.K. Its elite collection of partner theaters consistently represents over 50% of the top 50 and over 50% of the top 100 grossing theaters in North America on any given weekend. The MovieTickets.com Exhibitor group, which includes 98 theater chains, is more than four times the amount of its nearest competitor.

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