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New In-Theater Commercial Showcases Simplicity and Ease of Online Ticket Purchasing With Busy Reality TV Personality

(Los Angeles - April 29, 2010) -, the worldwide leader in advance movie ticketing, unveils its newest in-theater commercial starring Holly Madison this month. Titled On the Run, the spot follows the reality TV star throughout her hectic schedule that takes her across the famed Las Vegas Strip.

Offering an insider’s view into Madison’s personal life, the commercial reveals her busy schedule, which includes headlining in a popular Las Vegas show, modeling, and filming her new reality TV series Holly’s World. Madison uses to purchase her tickets in advance so she is guaranteed to spend her valuable personal time at the movies with her girlfriends.

“This is a highly anticipated campaign for, as Holly’s broad appeal will effectively relate to a large part of the movie-going audience,” stated Joel Cohen, chief executive officer, “Holly’s engaging. She connects with audiences, which makes her a terrific brand representative to deliver the key messages.”

Madison added, “Going to the movies with my girlfriends is one of my favorite ways to spend my time off, so collaborating with is a natural fit for me. It’s fun to share my personal life with my professional experiences.”

On the Run will air in theaters nationwide starting April 2010, and will run through the fall. The promotion is supported online with a dedicated micro site,, which features exclusive behind the scenes footage, photos and information on Madison’s upcoming projects.

About (, the worldwide leader in advance movie ticketing offers moviegoers a destination for movie news, reviews and trailers as well as a convenient way to buy movie tickets in advance. enables consumers to buy tickets online for movie screens across the United States, as well as in Canada at; in the U.K. at; in Ireland at; in Argentina at; from any Internet-enabled wireless device at; and from any phone at 877-789-MOVIE. Formed in 2000, is a joint venture between AMC Entertainment, Hollywood Media Corp. (NASDAQ: HOLL), National Amusements, Cineplex Entertainment, Marcus Theatres (NYSE: MCS), Viacom (NYSE: VIA) and Time Warner, and leverages the collective theater chain expertise to deliver consumers a premium movie ticketing experience. Its elite collection of partner theaters consistently represents over 50 percent of the top 100 grossing theaters in North America on any given weekend. The theater chain group, which includes 187 theater chains, is about eight times the number of chains of its nearest competitor.

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