MovieTickets.com to Provide Online Movie Ticketing Through Xbox 360
New service allows purchase of movie tickets through movie studio's ads on Xbox LIVE
(Los Angeles - July 20, 2010) - MovieTickets.com, the worldwide leader in advance movie ticketing, today announced that the company has been selected as the first to provide an online movie ticketing solution through the Microsoft Xbox 360 video game and entertainment system by integrating new technology into movie studio experiences on Xbox LIVE. The agreement marks another major entertainment brand joining MovieTickets.com and further increasing the company’s consumer brand awareness.
Xbox LIVE members in the U.S. are now able to make mobile movie ticket purchases through a text-in or a Microsoft Tag viewed in movie studio advertisements. By clicking on a feature film's advertisement on Xbox LIVE, a user can download and interact with relevant movie content. In addition, they can now activate a Microsoft Tag via their mobile phone which will direct the consumer to a co-branded website to purchase tickets through all domestic MovieTickets.com theater partners, which includes several of the largest exhibitors in the U.S.
"Working with Microsoft and the Xbox brand exposes MovieTickets.com to an entertainment-driven audience, providing the perfect opportunity to engage like-minded users with our online movie ticketing solutions," said Joel Cohen, CEO, MovieTickets.com. "We're excited to be the first company allowing users the opportunity to interact with a movie advertising experience on Xbox LIVE and easily convert it into an online ticket purchase via their mobile device."
"The agreement with MovieTickets.com provides Microsoft and movie studios another unique way to drive awareness and ticket sales through Xbox LIVE," said Mark Kroese, general manager for the Advertising Business Group at Microsoft. "Not only that, it provides for a great consumer experience."
For a complete list of the MovieTickets.com Exhibitors, please visit: www.movietickets.com/200strong
MovieTickets.com (www.movietickets.com), the worldwide leader in advance movie ticketing, offers moviegoers a destination for movie news, reviews and trailers as well as a convenient way to buy movie tickets in advance. MovieTickets.com enables consumers to buy tickets online for movie screens across the United States, as well as in Canada at MovieTickets.ca; in the U.K. at MovieTickets.co.uk; in Ireland at MovieTickets.ie; in Argentina at MovieTickets.com.ar; from any Internet-enabled wireless device at mobile.movietickets.com; and from any phone at 877-789-MOVIE. Formed in 2000, MovieTickets.com is a joint venture between AMC Entertainment, Hollywood Media Corp. (NASDAQ: HOLL), National Amusements, Cineplex Entertainment, Marcus Theatres (NYSE: MCS), Viacom (NYSE: VIA) and Time Warner, and leverages the collective theater chain expertise to deliver consumers a premium movie ticketing experience. Its elite collection of partner theaters consistently represents over 50 percent of the top 100 grossing theaters in North America on any given weekend. The MovieTickets.com theater chain group, which includes 200 theater chains, is about 10 times the number of chains of its nearest competitor.
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