MOVIETICKETS.COM ‘RAMPS’ UP THEIR PRESENCE IN ACTION SPORTS
Leading Online Movie Ticketing Service Adds Sponsorship of Pro Skateboarder Andy Macdonald to the Mix
(Los Angeles - February 22, 2011) - MovieTickets.com, the worldwide leader in advance movie ticketing, today announced the sponsorship of one of the best-known professional vert skateboarders, Andy Macdonald, who holds the record for the most X Games medals and has won the World Cup Skateboarding competition eight times. As part of the relationship, the MovieTickets.com logo will receive prominent placement on Andy’s helmet and skateboard, and he’ll also provide support for the brand on his various social media platforms.
"Andy Mac’s ability and reputation are just two of the reasons why he is one of the best action sports athletes in the world," stated Joel Cohen, chief executive officer, MovieTickets.com. "His popularity with spectators and athletes alike are a great fit in our effort to immerse our brand in a sport and lifestyle that is widely accepted by people of all ages – the same type of broad demographic we find with moviegoers."
"I’m a huge movie fan. Chances are that if I’m not practicing, I’m probably catching a movie with my family or friends," said Macdonald. "MovieTickets.com is a cool brand and one that I’ve always used, especially when I’m on the road. Partnering with them to help share the love I have for movies with my fans is a really great opportunity."
In addition to his commitment as a MovieTickets.com ambassador, Macdonald will be competing in the 2011 Dew Tour and the X Games, which are two of action sports biggest competitions. He also serves on the Board of Directors for Grind for Life, an action sports-based organization dedicated to providing financial assistance to cancer patients and their families when traveling long distances to doctors and hospitals, and will be making several appearances throughout the year on behalf of the organization.
MovieTickets.com (www.movietickets.com), the worldwide leader in advance movie ticketing, offers moviegoers a quick and convenient way to purchase tickets, while serving as a top destination for movie news, reviews and trailers. The Company enables consumers across nine countries, including the United States, Canada, United Kingdom, Ireland, Spain, Argentina, Aruba, Bermuda and Curacao to buy movie tickets online, from any mobile device or by phone at 877-789-MOVIE. Formed in 2000, MovieTickets.com is a joint venture between AMC Entertainment, Hollywood Media Corp. (NASDAQ: HOLL), National Amusements, Cineplex Entertainment, Marcus Theatres (NYSE: MCS), Viacom (NYSE: VIA) and Time Warner. Its elite collection of partner theaters consistently represents more than 50 percent of the top 100 grossing theaters in North America on any given weekend. The MovieTickets.com theater chain group, which includes 219 theater chains, is about 10 times the number of chains of its nearest competitor.
About Andy Macdonald
Andy Macdonald is one of skateboarding’s best ambassadors and most skilled professionals, known to millions of skateboarders all over the world as Andy Mac. Andy’s versatile style and tremendous experience allow him to excel in street skating, skateparks, vert, pools and mini-ramps, making him popular with many different groups of skaters. Over the course of his distinguished career, Andy has been crowned as skateboarding’s World Champion eight years in a row in the World Cup Skateboard Series. He has competed in every X Games since its inception and owns a world record 21 medals—more than any other skater in history. For more information, please visit www.andymacdonald.com.
# # #