Dr. Seuss' the Lorax

It stinks.

It looks bright and clean and sharp. But there is no charm or life.

It is like delirium tremens, only less fun.

When a film misses the point as cretinously as The Lorax does, it really gets the blood up, although perhaps the lesson to learn here is simply that Seuss's aesthetic resists a cinematic treatment.

Amidst all the padding and razzle-dazzle 3D CGI, the Lorax himself and his grumpy admonitions are pushed to the margins - but the Once-ler's musical number 'How Bad Can I Be?' operates as an anthem for the self-serving, cynical casuistry of our own times.

About as factory-produced a film as it's possible to make about the evils of commercialism, while the bulbous, Haribo-hued animation style reflects none of Seuss's visual wit.

This 2012 animated fantasy misses the point of the widely acclaimed children’s story and buries its source material inside an anodyne and furiously vacillated framework. It is not simply poor quality entertainment&#59; it is bad for your kids to watch it.

It's hard to imagine children not enjoying the film.

In the hierarchy of good-to-great kid movies, this would rank somewhere straight down the middle. It's a safe and easy kind of entertainment, and that's about it.

For what little goes right, there's so much going wrong. Many preachy montages, and the odd cheesy song.