Declares 'Mission Accomplished' as Online Sales for Exceed Expectations, Inc. Today Announced Its Successful Launch, Generating Online Sales of More Than 18,000 Movie Tickets Over the Memorial Day Weekend

(Boca Raton, FL - May 31, 2000) –, Inc. today announced its successful launch, generating online sales of more than 18,000 movie tickets over the Memorial Day weekend. Orders for online movie tickets came from 27 states and covered 35 different films, ranging from current box office hits like "M:I-2" and "Dinosaur" to revivals of such classic movies as "Lawrence of Arabia" and "The Shining."

"We are thrilled by the strong sales results of in just its first few days of operation. Not only did the online ticket sales exceed our initial expectations, but it did so with minimal advertising support," said Mitchell Rubenstein, co-CEO of, Inc. "For, this wasn't a case of 'Mission Impossible' so much as it is Mission Accomplished. Page views on the site are already approaching one million.", Inc. is a joint venture between, AMC Entertainment Inc., National Amusements, Famous Players and CBS Corporation. Additional exhibitors including Marcus Theatres have agreed to join the venture. The company aims to be a major force in online ticketing, offering movie tickets for sale via the Internet. Going forward, will also benefit from a major, multi-million dollar advertising campaign slated for later this summer consisting of in-theater trailers and broadcast commercials on CBS pursuant to a previously announced agreement in principle where CBS is contributing $25 million in advertising in return for a 5% ownership interest in, Inc.

About is the dedicated Internet site for the online sale of movie tickets, with additional content to assist users with their moviegoing plans. The site will offer ticketing for the following theatre chains and companies: AMC Entertainment; National Amusements theatres (Showcase Cinemas and Multiplex Cinemas); Famous Players; Marcus Theatres; Bainbridge Cinemas; Campbell Plaza Theatres, Inc.; Cinema Management Corp.; Palace Theatre; Fridley Theatres; Jefferson Theatre Corp.; Lake Street Plaza Theatres; Larcon Theatres; Lyric Theatre; Main Street Theatre; Oneonta Twin; Ruble Entertainment; StarNet Cinemas; Starkville Theatres Inc; and Village Theatres, Inc.

The matters discussed herein that are forward-looking statements are based on current management expectations that involve risks and uncertainties that may result in such expectations not being realized. These forward-looking statements generally can be identified as such because the context of the statement include words such as we "believe," "expect," "anticipate" or other words of similar import. Similarly, statements herein that describe our objectives, plans or goals also are forward-looking statements. Potential risks and uncertainties include, but are not limited to; the risks described in, Inc.'s and AMC Entertainment Inc.'s filings with the Securities and Exchange Commission.


Gary Schweikhart, Inc.
(310) 586-2077

Maureen Squillace, Inc.
(954) 564-6550

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