Follow-up Mission: The Stryker Family and Team Up Again

Exciting New Trailer Scheduled to Debut Nationally over Labor Day Weekend

(Hollywood, CA- August 27, 2001) – today announced the launch of the latest addition to the popular Stryker Family marketing and branding campaign with a new theatrical trailer starring the SWAT-team-like family.

The trailer, dubbed "Stryker Family: Duel Mission," embodies the cinematic style and scope of such films as "Patriot Games," "Enemy of the State," "The Rock" and "Mission: Impossible." It is scheduled to debut in theaters nationwide on August 31, followed by a widespread in-theater slide campaign. In support of the in-theater campaign, Stryker Family radio spots recently ran in major U.S. media markets. Also, the Stryker Family is the toast of New York's most famous attraction, Times Square, where they can be seen on a 42nd Street billboard adjacent to AMC's Empire 25 Theatres.

In the new trailer, the Stryker Family shows consumers how easy it is to purchase movie tickets on, which offers the convenience of at home ticket printing, the ability to buy tickets with mobile phone web browsers and the option to pick-up tickets at automated in-theater box offices. Stryker family members serve as guides on, helping consumers as they navigate and purchase tickets on the site.

"The latest Stryker Family adventure captures the excitement of today's big budget action-packed blockbusters," commented Mitchell Rubenstein, Co-Chairman of "The new campaign will educate consumers in an entertaining way on the convenience of buying movie tickets in advance via and its great features such as buying online, printing at home and purchasing with your mobile phone. With marketing support across an array of media outlets nationwide, we expect this campaign to be our most successful yet."

The Stryker Family, which includes Dirk (Dad), Kate (Mom), Kristy (daughter) and Rick (son), was created with B.D. Fox & Friends, Inc. Advertising of Santa Monica, California.'s first Stryker Family trailer won a 2001 Telly Award in the Non-Broadcast Film/Video category.

About is a joint venture among Hollywood Media Corp. (Nasdaq: HOLL), AMC Entertainment (AMEX: AEN), National Amusements, Famous Players, Marcus Theatres (NYSE: MCS), Muvico Theaters, Hoyts Cinemas and Viacom (NYSE: VIA), offering the online sale of movie tickets with additional content to assist users with their movie-going plans. Purchasing tickets online through couldn't be easier.'s Quick Checkout service allows users to register with the site and buy tickets online by simply entering an email address and password. sells tickets for top theater chains throughout the United States and Canada and participating theaters consistently represent over 60% of North America's top 50 grossing theaters on any given weekend.

The matters discussed herein that are forward-looking statements are based on current management expectations that involve risks and uncertainties that may result in such expectations not being realized. Potential risks and uncertainties include, but are not limited to, the risks described in Viacom Inc.'s, Hollywood Media Corp.'s, AMC Entertainment Inc.'s and The Marcus Corporation's filings with the Securities and Exchange Commission.


Kim Holt/Nancy Zakhary
Brainerd Communicators, Inc.
[email protected]
[email protected]

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