Summer Movies Draw More Traffic to Movie Sites

(Milpitas, CA - June 4, 2004) - Internet traffic from home to movie sites jumped during the week ending May 30, as surfers logged on for the start of the summer movie blockbusters, according to new statistics from Nielsen//NetRatings, a provider of Internet audience measurement services with West Coast operations in Milpitas.

Traffic to surged 66% to 600,000 unique visitors and traffic to the web site for Twentieth Century Fox Film jumped 26% to 372,000 unique visitors. Twentieth Century Fox Film's "The Day After Tomorrow" opened last Friday ..."With the summer movie season just beginning, movie sites can expect to see more growth during the coming months," said Kaizad Gotla,an Internet analyst with Nielsen//NetRatings.