Moviefone® Selects MovieTickets.com as Exclusive Ticketing Provider for Moviefone Web and Phone Services Including 777-film® Service
MovieTickets.com Solidifies Its Leadership Role In The Online Movie Ticketing Category By Assuming Theatre Chain Contracts From Moviefone -- The Top-Ranked Online Movie Destination
(Los Angeles, CA, and New York, NY - August 2, 2004) - Through an agreement between MovieTickets.com, the leading Internet movie ticketing service, and America Online's Moviefone, the leading online movie destination, MovieTickets.com will assume the ticketing agreements that Moviefone had with movie theater exhibitors and will become the exclusive ticketing provider for Moviefone's online service and its signature 777-FILM phone services. As a consequence of its deal with Moviefone, MovieTickets.com will further solidify its leadership position in online movie ticketing by now delivering online movie ticketing services to ensure optimum service and performance directly for 32 theater chains, double the amount of its nearest competitor. Moviefone will continue to focus its efforts on attracting Web traffic to its category-leading service, which received more than 12 million unique users in June according to the most recent ComScore Media Metrix report.
Moviefone consumers will continue to obtain tickets by calling Moviefone's telephone service, or by going to Moviefone.com where they will be seamlessly linked to a co-branded transaction page served by MovieTickets.com. MovieTickets.com users will benefit from broader access to tickets from 32 theatre chains. Separately, through a MovieTickets.com exclusive ticketing arrangement, Pacific Theaters becomes the newest theater chain to offer consumers tickets on MovieTickets.com, which are already available to Moviefone users via the co-branded arrangement.
The MovieTickets.com ticketing inventory now clearly leads the space by offering tickets for more than half of the top-grossing screens in North America, including most of the highest performers nationwide. With the addition of the Moviefone ticketing inventory, MovieTickets.com will now account for 57 percent of all Internet movie ticket sales per an independent research study conducted by Feedback Research, a division of the Claria Corporation. The MovieTickets.com affiliate network, which includes some of the most highly trafficked sites on the Web, and covers a significant percentage of the Internet population, will also significantly benefit from the substantial increase in the MovieTickets.com ticketing inventory.
"We are pleased that AOL has selected MovieTickets.com to give its users access to the most powerful movie ticketing solution available on the Internet," said Mitch Rubenstein, Co-CEO, MovieTickets.com. "We look forward to leveraging our expertise to benefit both our expanded base of industry-leading movie theatre chains and consumers, while further enriching the online movie ticketing landscape."
"Moviefone invented the remote ticketing business and we're dedicated to offering advance tickets to our users in addition to a wealth of exclusive movie content," said Steven Yee, Vice President and General Manager, AOL® Movies and Moviefone. "With MovieTickets.com handling our back-end ticket sale transactions and exhibitor relations, we will operate Moviefone more efficiently than ever while still providing our customers with the outstanding service they've come to expect. We're confident that Moviefone's well-known brand and leading Web traffic joined with MovieTickets.com's top-quality infrastructure and exhibitor relationships will create a powerful combination."
In 2001, Moviefone and MovieTickets.com launched an initial partnership that cross-linked the services' online ticket offerings - which helped to simplify the consumer experience by allowing access to each service's exclusive ticket offerings. Now, the ticket purchase experience is even more seamless for consumers. For example, MovieTickets.com users will no longer link to Moviefone.com for access to the new ticketing inventory, and visitors originating from Moviefone.com will be directed to co-branded pages powered by MovieTickets.com to complete those transactions.
Additionally, Pacific Theaters recently signed on to offer its tickets on MovieTickets.com, which are already available to Moviefone users via the co-branded arrangement. Pacific maintains nearly 400 movie screens throughout the Los Angeles, San Diego and Hawaii areas, including Pacific's popular The Grove 14 theater - one of the top grossing theaters in the country.
The deal immediately follows the launch of a new, nationwide marketing campaign for Moviefone.com, which includes in-theater trailers; TV, radio, print and online advertisements; billboards; and in-theater signage and branding on concession stand items. MovieTickets.com continues to support its ticketing initiatives with nationwide programs consisting of various in-theater, TV, radio and outdoor campaigns.
Moviefone.com, a service of America Online, is the number one online movie destination with more than 12 million unique monthly visitors. In addition to movie showtimes and ticket sales, Moviefone.com offers exclusive scenes from upcoming films, original editorial features, critic and moviegoer reviews, trailers, DVD information and much more.
MovieTickets.com theater partners are among the strongest industry leaders nationwide. MovieTickets.com's average screens per theater are 11 versus the industry average of six, and more than 50 percent of MovieTickets.com's exhibitors' theaters are 14 to 30-plex, stadium seated mega-plexes.
In order to provide excellent customer service for its online movie ticket purchasers, MovieTickets.com measures the speed and reliability of its Web site and leading competitor sites from the end-user perspective using Keynote Systems, the worldwide leader in Web performance measurement and management services. Based on an analysis of Keynote's Daily Performance Reports, MovieTickets.com consistently ranks number one against its main competitors in speed and reliability.
MovieTickets.com exhibitors currently include AMC Theatres, Consolidated Theatres, Consolidated Theatres Hawaii, Crown Theatres, Famous Players, Hoyts Cinemas, Krikorian Premiere Theatres, Marcus Theatres, Metropolitan Theatres, National Amusements, Northeast Cinemas, Pacific Theatres, Rave Motion Pictures, Ritz Theatres, Sayville Theatre, Spotlight Theatres, Baederwood Movie Theatre Co., the Bryn Mawr Movie Theatre Co. and the Narberth Theatre. Cinemagic Movies has recently joined MovieTickets.com and is in the process of being launched. The Moviefone exhibitors include Brooklyn Academy of Music, Cinema Four-Quad, Classic Cinemas, Clearview Cinemas, Dickinson Theatres, Entertainment Retail (Hollywood Hits), Kew Gardens (Cobble Hill), KLM Theatres, Landmark Theatres, Mann Theatres, Reading Cinemas USA (City Cinemas), and Six West (Paris/NY Twin). Consumers can also purchase tickets through MovieTickets.com's array of high profile affiliates including MSN, Movies.com, Hollywood.com, NYTimes.com, the Excite Network, Lycos, a host of other Web sites, plus most of the nation's largest phone and mobile carriers. In addition to being a convenient way to buy movie tickets online or via wireless devices, MovieTickets.com offers moviegoers access to local showtime information for the U.S. and Canada, movie trailers, box office information, and movie reviews.
About America Online, Inc.
America Online, Inc. is a wholly owned subsidiary of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e commerce services.
MovieTickets.com (www.movietickets.com), the leading Internet movie ticketing service in terms of technical performance, percentage representation of the highest grossing theaters, and the number of movie theater exhibitors served when compared to its nearest rival, provides consumers with the ease of a virtual box office from the convenience of their home or office. Formed in Spring 2000, MovieTickets.com is a joint venture between AMC Entertainment (AMEX: AEN), Hollywood Media Corp. (Nasdaq: HOLL), National Amusements, Famous Players, Marcus Theatres (NYSE:MCS), Hoyts Cinemas, Viacom (NYSE: VIA), and America Online, and leverages the collective exhibitor expertise to deliver consumers a premium movie ticketing experience. MovieTickets.com enables consumers to buy tickets online for movie screens across the United States, Canada, and the U.K. Its elite collection of partner theaters consistently represents over 50% of the top 50 and over 50% of the top 100 grossing theaters in North America on any given weekend.
Statements in this press release may be "forward-looking statements" within the meaning of federal securities laws. The matters discussed herein that are forward-looking statements are based on current management expectations that involve risks and uncertainties that may result in such expectations not being realized. Actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to potential risks and uncertainties. Such forward-looking statements speak only as of the date on which they are made.
# # #