Gets a Second Life

Leading Online Movie Ticketing Provider Offers Second Life Residents a Virtual Experience with Real World Impact

(Los Angeles, CA –February 27, 2007) – has opened a virtual movie theater within Second Life® designed to offer residents real world ticketing, movie-related content and participation in various promotional programs. By building on a ticket-shaped island within the popular Second Life,, the most powerful online ticketing provider, becomes the first to offer ties to a real time movie ticketing option within such a virtual world.

“Within the virtual theater, possibilities are endless. We hope that the island will help stimulate the convergence of virtual and real world movie-going experiences through ecommerce and a community spirit,” said Joel Cohen, Vice President, Business Development, “Movie-going serves as one of the most popular entertainment commerce categories, and we expect to answer this demand with a compelling and creative entertainment destination.”

While on the island, Second Life residents can view trailers of the top 10 movies at the box office, interact and share thoughts with other viewers and purchase real world movie tickets – all courtesy of will also provide a dynamic environment by updating trailers and content on a regular basis, as well as building consumer-driven promotions with movie studios and media providers.

Additional plans include using the island to conduct research within this unique test environment. These possibilities include administering interactive polling or even simulating innovative theater concepts for the exhibition industry. will also develop compelling promotional programs specifically for this audience. For a limited time, the new island is offering free T-shirts, popcorn and 3D glasses to visitors.

Second Life is a registered trademark of Linden Research. exhibitors currently include:

Academy 8 Theaters, Access Digital Theatres, All Star Entertainment, AMC Theatres, Amherst Cinema Art Center, Arena Grand Theatre, Ashbrie Cinemas, Atlantic Theaters, Atlas Cinemas, Brooklyn Academy of Music, Bryn Mawr Movie Theatre Co., Camera Cinemas, Celebrity Theatres, Channelside Cinemas, Cinema Centers, Cinema Four-Quad, Cinemagic Movies, Cinemall, Classic Cinemas, Clearview Cinemas, Cleveland Cinemas, Consolidated Theatres, Cornelius Cinemas, Crown Theatres, Dickinson Theatres, Drexel Theatres, Eastern Shores, Emagine Entertainment, Entertainment Retail (Hollywood Hits), Famous Players, Film Forum, Fine Arts Theatre - Beverly Hills, Fox Bay Cinema Grill, Foxmoor Movies, Greater Huntington Theatres, Greenville Cinemas, Hallett Cinemas, Harkins Theatres, HLB Entertainment, Hollywood Cinema 9, Hollywood Premier Cinemas, IFC Center, Kew Gardens (Cobble Hill), Krikorian Premiere Theatres, Landmark Theatres, M Park 4, Main Street Cinemas, Malco Theatres, Mann Theatres, Marcus Theatres, Marquee Cinemas, Metropolitan Theatres, MJR Theatres, MnM Theatres, MovieMax Theatres, Narberth Theatre, National Amusements, Nelsonville Movies 10, Oasis Cinema, Omniplex Theatre Group, O'Neil Theatres, Pacific Theatres, Paris Theater, Penn Cinema, Phoenix Theatres (MI), Phoenix Theatres (TN), Pickwick Theatres, Premiere Cinemas, Rave Motion Pictures, Reading Cinemas USA (City Cinemas), Rio Entertainment, Ritz Theatres, Riviera Cinemas, Roxy Theatres, Santikos Theaters, Sayville Theatre, Sea Turtle Cinemas, Silver Screen Cinemas, Spotlight Theatres, Studio Movie Grill, Sunrise Cinemas, Tango Theaters, Trans-Lux Cinemas, UltraStar Cinemas, Watson Theatre, Wellfleet Cinemas, and Westates Theatres.

About, the most powerful Internet movie ticketing service, provides consumers with the ease of a virtual box office from the convenience of their home or office. Formed in the spring of 2000, is a joint venture between AMC Entertainment, Hollywood Media Corp, National Amusements, Famous Players, Marcus Theatres, Viacom, and AOL, thus allowing the company to effectively leverage the collective exhibitor expertise to deliver consumers a premium movie ticketing experience. enables consumers to buy tickets online for movie screens across the United States and Canada, and in the U.K. Its elite collection of partner theaters consistently represents over 50% of the top 50 and over 50% of the top 100 grossing theaters in North America on any given weekend. The Exhibitor group, which includes nearly 90 theater chains, is more than triple the amount of its nearest competitor.

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