MovieTickets.com Offers Personalized, Reloadable Gift Cards for Online Ticket Purchases
MovieTickets.card Appeals to Parents, Teens; Gives Younger Consumers Sense of Autonomy When Selecting Movie Tickets
(Los Angeles, CA – June 10, 2008) – MovieTickets.com (www.movietickets.com), the world’s most powerful Internet movie ticketing service, announces its reloadable stored-value MovieTickets.card. The personalized gift cards are available for purchase at MovieTickets.com and are easy to use: Cardholders simply purchase their movie tickets online at MovieTickets.com and then swipe their card at the box office or at onsite automated kiosks to pick them up.
MovieTickets.com created the MovieTickets.card to appeal to all consumers – and especially parents and teens – as youth make up a large segment of the movie-going audience. According to a 2007 Movie Attendance Study conducted by the Motion Picture Association of America (MPAA), there are 48 million teen and college-aged moviegoers in the United States. The 12- to 24-year-old age group represents 41 percent of all those who go to the theater at least once a month. The study also found that of the 1.47 billion U.S. movie admissions, ticket purchases were led by those ages 12 to 24.
“Teens and college students represent a large segment of the MovieTickets.com target audience, but many in this group don’t yet have access to credit cards. As a result, they are limited in making online purchases,” said Walt Borchers, senior vice president of sales and marketing for MovieTickets.com. “The reloadable stored-value MovieTickets.card gives young people the autonomy to make their own purchasing decisions and parents the ability to monitor the amount they spend. It also provides parents a much safer alternative to handing over a credit card to their child.”
Borchers continued: “With graduation on the way, schools out for the summer and movie blockbuster season having arrived, we think the MovieTickets.card also makes for a fantastic, much-appreciated gift.”
To purchase a MovieTickets.card, consumers simply visit www.movietickets.com/moviecard and select the preferred value. The personalized card is shipped immediately to the purchaser or the recipient. When the funds on the card are depleted, they can easily be reloaded at MovieTickets.com.
MovieTickets.com exhibitors currently include:
Academy 8 Theaters (P & G Theaters), Access Digital Theatres, Alco Theaters, All Star Entertainment, AMC Theatres, Amherst Cinema Art Center, Arena Grand Theatre (Columbus Hospitality), Ashbrie Cinemas, Atlantic Theaters (Movies at Midway), Atlas Cinemas, B&B Theaters, Bank Street Theatre, Bowtie Cinemas, Brooklyn Academy of Music, Bryn Mawr Movie Theatre Co., Camera Cinemas, Celebrity Theatres, Channelside Cinemas, Cinema Centers, Cinema Four-Quad (Quad Cinema), Cinemagic Movies, Cinemagic Theatres (MN), Cinemall, Cineplex Odeon, Classic Cinemas, Clearview Cinemas, Cleveland Cinemas, Consolidated Theatres, Cornelius Cinemas, Dickinson Theatres, Dipson Theatres, Discovery Theater, Drexel Theatres, Eastern Shores (O’Neil Theaters NE), Emagine Entertainment (Cinema Hollywood), Entertainment Retail (Hollywood Hits), Elvis Cinemas, Eveningstar Cinema, Famous Players, Film Forum, Fine Arts Theatre - Beverly Hills, Fox Bay Cinema Grill, Foxmoor Movies, Frank Theaters, Funasia Theaters, Galaxy Cinemas (Canada), Galaxy Cinemas (GA), Galaxy Cinemas (NC), Greater Huntington Theatres, Greenville Cinemas (Camelot Cinemas), Hallett Cinemas, Harkins Theatres, Harrisonville Cinema, HLB Entertainment (Palace 9, Majestic 10), Hollywood Cinema 9, Hollywood Premier Cinemas, Howell Theater, IFC Center, Island Cinemas, Jarvis Conservatory, Kew Gardens (and Cobble Hill), K&G Theaters (Bloomfield 8), Krikorian Premiere Theatres, Landmark Theatres (and Ritz Theatres), M Park 4, Main Street Cinemas, Malco Theatres, Mann Theatres , Marcus Theatres, Marquee Cinemas, Metropolitan Theatres, Mission Grove Theaters, MJR Theatres, MnM Theatres, Moore Family Theaters, Movie Tavern, MovieMax Theatres, NAOS Entertainment, Narberth Theatre, National Amusements, Nelsonville Movies 10, North American Cinema, Oasis Cinema, Omniplex Theatre Group, O'Neil Theatres (Louisiana), Pacific Theatres, Paris Theater, Penn Cinema, Phoenix Theatres (MI), Phoenix Theatres (TN), Pickwick Theatres, Premiere Cinemas, Quarry Cinemas, Rail Road Square Cinema, Rave Motion Pictures, Reading Cinemas USA (City Cinemas, Angelika), Regency 8 Cinema, Rio Entertainment, Riviera Cinemas, Roxy Theatres, Safari Cinema, Sayville Theatre, Scotiabank Theatres, Sea Turtle Cinemas, ShowBiz Cinemas, Showplace Cinemas, Showtime Cinema, Silver Screen Cinemas, Silver Screen Partners, Spotlight Theatres, Star Vu Drive-In, Starplex Cinemas, Studio Movie Grill, Sunrise Cinemas, Syracuse Stadium 6,Tango Theaters, Tower Theaters, Trans-Lux Cinemas, United Entertainment Corp., UltraStar Cinemas, Village Theaters, Warren Theatres, Watson Theatre, Wellfleet Cinemas, and Westates Theatres.
MovieTickets.com (www.movietickets.com), the world’s most powerful Internet movie ticketing service, offers moviegoers a convenient way to buy movie tickets in advance. MovieTickets.com enables consumers to buy tickets online for movie screens across the United States, as well as in Canada at MovieTickets.ca; in the U.K. at MovieTickets.co.uk; in Ireland at MovieTickets.ie; from any Internet-enabled wireless device at mobile.movietickets.com; and from any phone at 877-789-MOVIE. Formed in 2000, MovieTickets.com is a joint venture between AMC Entertainment, Hollywood Media Corp. (NASDAQ: HOLL), National Amusements, Famous Players, Marcus Theatres (NYSE: MCS), Viacom (NYSE: VIA) and America Online, and leverages the collective theater chain expertise to deliver consumers a premium movie ticketing experience. Its elite collection of partner theaters consistently represents over 50 percent of the top 50 and over 50 percent of the top 100 grossing theaters in North America on any given weekend. The MovieTickets.com theater chain group, which includes 125 theater chains, is about five times the number of chains of its nearest competitor.
# # #