MovieTickets.com Launches Breakthrough Video Advertising Opportunity
First-Of-Its-Kind Technology Debuts Today with the Reveal of Exclusive Content from 20th Century Fox’s THE PEANUTS MOVIE
(Boca Raton, FL - October 28, 2015) - MovieTickets.com, a leading global provider of remote movie ticketing, launched an innovative video wallpaper technology today, offering a breakthrough advertising opportunity that allows video to continuously play in the background of the company’s homepage. MovieTickets.com debuted the technology, which was built in-house, by revealing exclusive footage from 20th Century Fox’s upcoming November 6th release of THE PEANUTS MOVIE.
As the largest online video ad unit ever deployed, MovieTickets.com can now enable advertisers looking to showcase their content with a high impact unit that cannot be skipped or missed.
Joel Cohen, CEO of MovieTickets.com, said, “We are often challenged to find new and highly impactful ways to promote films for our studio partners. The video wallpaper ad unit achieves our goal of making the presentation appealing to end users and effective for advertisers, and we are proud to debut this technology with footage from the upcoming release of THE PEANUTS MOVIE.”
“We are thrilled to partner with MovieTickets.com once again on an amazing program that continues to promote our movies in a novel way,” said Zachary Eller, Fox’s Senior Vice President, Partnership Marketing and Promotions.
In addition to launching its new advertising platform, MovieTickets.com also partnered with 20th Century Fox for the seventh time to produce a custom co-branded commercial for THE PEANUTS MOVIE. Working with the studio, MovieTickets.com built custom animation to create the entertaining commercial titled “Don’t Be a Blockhead.” The co-branded commercial for the movie debuted on August 14, 2015 and is currently running on television and prior to the in-theatre previews on approximately 6,000 screens in the U.S. for approximately 50 million moviegoers over the next three months. The commercial can also be seen on the custom MovieTickets.com microsite for the film which went live online on August 14th as well: http://www.movietickets.com/peanuts
In addition to THE PEANUTS MOVIE, MovieTickets.com has previously worked with 20th Century Fox on award winning campaigns of FANTASTIC FOUR, THE SECRET LIFE OF WALTER MITTY, THE WOLVERINE, EPIC, ICE AGE, and THE THREE STOOGES. MovieTickets.com is currently working with their long-time agency, Engine Shop, to develop upcoming commercial spots with other studios.
MovieTickets.com is the leader in advance movie ticketing with 240 theater chains, representing over 28,000 screens worldwide in its group, offering moviegoers a quick and convenient way to purchase tickets online, via mobile devices and at 877-789-MOVIE. The company currently enables remote ticketing for consumers across 21 countries/territories including the United States, Canada, United Kingdom, Ireland, Argentina, Puerto Rico, the Dominican Republic and the Caribbean. Fans can stay connected with MovieTickets.com through Facebook (facebook.com/MovieTicketscom), Twitter (twitter.com/movietickets) and YouTube (youtube.com/c/MovieTickets).
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